HUGO- North Bound
A self directed project for Hugo by Hugo Boss. Designed for AW21, A menswear collection entitled 'North Bound'. Inspired by the book ‘Model City Pyongyang’ which references the unique architecture of the capital city of North Korea. Whilst also thinking about the new ‘casulization’ of the brand with emphasis on high end finishes and fabrications, considering smart wear, street wear and sports/lounge wear to create a versatile collection.